Direct Investments

Direct Investments


LEON is a quick service restaurant chain based in the UK. The founders set out to prove that it was possible to serve fast food that both tastes good and does you good.

The menu is inspired by the flavors, variety and natural healthiness of Mediterranean cooking, and prices are reasonable, so that everyone can eat well. Spice’s investment will help LEON pursue its growth plan in the UK and internationally.

Watch a video about LEON Restaurants.

Spice PE’s Ownership 42% Revenues 2019 > GBP 70 million
Sector Consumer Sites +70
Investment Date Aug-17 # of Employees +1,000
Current FMV1 USD 50 million

(1) As of 30-Jun-2020


Logo Craftory vermelho

The Craftory is an investment holding company with approximately USD 375 million of permanent capital to deploy in up to 10 of the world’s boldest challenger brands within the fast-moving consumer goods space.

It focuses on Europe and the U.S., searching for high-growth consumer brands with annual revenues of at least USD 10 million. The goal is to boost sales with scalable operations, effective storytelling and digital marketing. The Craftory is being led by entrepreneurs and brand experts such as its founder and CEO Elio Leoni Sceti, who is a current board member of Anheuser-Busch InBev and former CEO at Iglo Birdseye and EMI Music, as well as other experienced professionals who have worked at Coca-Cola, Disney, Polycomm, Atomico, Temasek and other global companies.


Spice PE’s Ownership 16% Pipeline +3,000 companies
Sector Consumer Permanent Capital ~USD 365 million
Investment Date May-18 Invested Companies¹ 6 companies
Capital Deployed¹ USD 16 million Portfolio Target 10 companies
Spice PE’s Commitment USD 60 million Target Size > USD 10 million in revenues

(1) As of 30-Jun-2020


Rimini Street is a global provider of enterprise software support products and services, and the leading third-party support provider for Oracle and SAP software products.

The company has redefined enterprise software support services since 2005 with an innovative, award-winning program that enables licensees of IBM, Microsoft, Oracle, SAP and other enterprise software vendors to save up to 90 percent on total support costs. Clients can remain on their current software release without any required upgrades for a minimum of 15 years. Over 1,330 global Fortune 500, midmarket, public sector and other organizations from a broad range of industries currently rely on Rimini Street as their trusted, third-party support provider.

Spice PE’s Ownership 5% # Active Clients +2,100
Sector Technology # of Emplyoees +900
Investment Date Oct-17 Retention Rate +92%
Current FMV1 USD 16 million

(1) As of 30-Jun-2020


Bravo Brio (formerly FoodFirst Global Restaurants) is a US based owner and operator of two distinct Italian restaurant brands BRAVO! Cucina Italiana and BRIO Tuscan Grille. The company has over 60 outlets across multiple states in the United States, most of which are strategically positioned in high traffic areas and A+ shopping centers.

Bravo Brio strives to be the best Italian restaurant company in America and is focused on providing its guests with an excellent dining experience through consistency in its execution

Spice PE’s Ownership 35% Revenues 2019 > USD 300 million
Sector Consumer Sites ~60
Investment Date May-18 # of Emplyoees +8,000
Current FMV1 USD 5 million

(1) As of 30-Jun-2020